In modern democracies, political communication constitutes a pivotal resource and necessity for political institutions, the private sector, and civil society. However, it's not just what one communicates that matters, but also how. This course combines strategic reflection with practical experience and training, enabling students to grasp and navigate the intricate interplay between media, politics, and citizenry. It introduces crucial concepts such as the role of the public sphere in modern democracies, emerging trends, and practical skills in a highly interactive and reflective manner.